Since so many have asked, here is my own guide to Internet Niche Marketing:
Internet Marketing is becoming one of the best ways to make money online. In a lot of cases, one can earn a free and clear profit (as opposed to the percentage earnings Affiliate Marketers make). While, the term "Internet Marketer" may sound a bit intimidating to the individual with little IM experience, take heart! Beginning isn't as monumental as it sounds.
My strategy with internet marketing is very stress-free and straight forward. While developing a marketing strategy is a trial-and-error process, making some quick money through Internet Marketing is not. Assuming you are creating your own product to sell, just follow these simple steps and you're on your way!
Most successful IM ventures began with the simple tactic of finding a group of "hungry fish." Everyone in the world wants something. Your goal is to figure out what people are buying, what form of it they're buying, and how much they're willing to pay for it. For our purposes, IM, we need to find out what internet surfers are actually surfing for. Coming up with an idea for your "niche of hungry fish" isn't enough. You must thoroughly evaluate your idea for profitability.
In our case, we are developing our own product to sell so that we keep costs to a minimum and profitability to a maximum. We're selling our product through the internet medium. This includes video, audio, and digital products. You have to decide whether you want to create the product yourself, or if you want to hire someone to create it for you. Hiring an independent contractor for the development of your product requires an upfront investment. This option is less time-intensive. Creating the product by your self is more time-consuming, but the only obvious costs are those for domain registration and hosting. If you are delivering your product in e-book format, don’t be afraid to write the content. Have some professional writers review your e-book for proper grammar and spelling. There are many online freelance writing communities that may help you do this for no cost.
All of those sleuth techniques we learned during the research phase of our venture will be invaluable when sifting through the mountains of domain registration and hosting providers. Tech support was a big deciding factor for me. Building a website made me shiver. Just thinking of the learning curve made me want to go hide out in my closet. Of course, you’ll want to compare price, bandwidth, and other tech -savvy things.
If you opted to hire a freelance writer for your product, consider having them also write your sales letter. A sales letter is basically your sales pitch to potential customers. It may sound corny, but think of your sales letter as a two minute infomercial. It doesn’t have to be (and probably shouldn’t be) your typical white/black/red/yellow highlighted sales letter. If you are writing your own sales letter, focus on your customers. You’re not actually trying to sell your product to your potential customers. You’re trying to sell them a solution to their problems. In your sales letter, identify the problem, identify the solution, and explain how your product fits into the scheme of things.
After you’ve completed the above steps, it’s time to let people know about your website. I highly recommend trying to get free traffic in the beginning. This can be done in several easy and creative ways, but writing articles pertaining to the problem your product aims to solve is currently en vogue. It is free, and surprisingly effective for driving free traffic to your website. Free traffic can also be attained through the numerous social bookmarking communities online. Submitting an article you’ve written to Digg.com, for instance, allows for great publicity for your website. Writing and submitting a press release to free directories accomplishes the same goal.
If you're interested in more information on writing your own ebook, check out How To Write Your Own Ebook In 7 Days. It shows you how to write an ebook in (you guessed it) seven days even if you have no writing experience. This ebook, along with the Content Speed Writing ebook, will save you a lot if you're producing content without outsourcing.
So there you have it. My bare-bones guide to beginning your Internet Marketing venture. Here is to long life and long days on the beach enjoying our wealth!